# Pim Willems

## I help startups and scaleups get product work moving again.

I work with teams that need more focus in their product work: clearer strategy, better decisions, practical AI workflows, or a sharper path from idea to execution.

I bring senior product experience from Adyen and work in a calm, hands-on way. Depending on what your team needs, I can step in as a product lead, project lead, facilitator, or sparring partner.

Email: [hello@pimwillems.com](mailto:hello@pimwillems.com)

## Bringing product work back into focus.

Product work often gets stuck when there are too many stakeholders, no shared strategy, or too little validation behind the roadmap. I help teams bring that back to focus.

No fixed packages, no heavy process. Just senior product help where it is useful.

## Five places I usually plug in.

My work is usually around product strategy, roadmaps, discovery, AI workflows, and proof-of-concept work.

### Product strategy

Clarify what the product should achieve, which users it should serve, and which choices matter most.

### Roadmap and backlog

Turn direction into practical priorities, roadmaps, and backlogs that teams can actually work with.

### Discovery and validation

Test assumptions, understand user needs, and improve decisions before delivery becomes expensive.

### AI workflows

Use AI inside the product cycle for discovery, prototyping, analysis, documentation, and iteration.

### Proof of concept

Shape small, purposeful experiments that test value and keep ROI in mind.

## Senior product help, where it is useful - less framework, more judgement.

## Experience at Adyen

I bring product and team leadership experience from Adyen, where I worked in large-scale B2B product environments with complex flows, localization, stakeholder management, and delivery across teams.

## Have a product challenge that could use a sharper outside view?

Send me a short email about what you are working on, where things are stuck, and what kind of help you are looking for.

Email: [hello@pimwillems.com](mailto:hello@pimwillems.com)